The landmark study “Cultural heritage counts for Europe” (2015) shows that an estimated 300 000 people work directly in the cultural heritage sector in the EU and as many as 7.8 million jobs are created indirectly by the sector. However, there is still a limited understanding on what economic benefits cultural heritage brings to regions and cities.  Drawing on the findings of a recent ESPON study, this workshop will explore the economic impact of cultural heritage and how to measure it.  It will also showcase examples from Flanders Heritage Agency and Norwegian Directorate for Cultural Heritage on developing appropriate methodologies.